Digital Domination Marketing, Las Vegas

What local search actually looks like in your trade

An HVAC company and a family law firm are both fighting for the Map Pack, but almost nothing else about their search behaviour is the same.

Search demand in Las Vegas is not evenly spread across the year or across the valley, and the shape of that demand changes completely depending on what you do. HVAC lives and dies by a six-week stretch in summer. Family law has a long, quiet consideration window where reviews do most of the persuading. Criminal defense gets searched at two in the morning by somebody's mother.

The ranking work is different in each case: which categories to claim, which questions the profile needs to answer, what a good review looks like, and how fast the phone has to be answered when the call finally comes.

We take one business per trade per service area. If we are already working with a roofer in Henderson, we will not take another one, because the work we do for the first would be the work we are undoing for the second.

Not sure where you stand?

The free audit shows your Map Pack position across the valley, zip by zip, and which competitors are taking the calls you should be getting.

Call (702) 291-9580Free Map Audit