The First Twelve Weeks, From Your Side of the Desk

It Starts With a Map You Did Not Pay For

Before any money changes hands we sample your listing from a grid of addresses inside the ground you cover and write down what each one returns. Not a single ranking. A spread. You see where you hold a seat, where you fade out, and which zips quietly send work elsewhere while you assume you own them.

Then thirty minutes on the phone. No slide deck. We check whether your category is winnable where you care about it, whether your trade in that service area is already taken, and whether you can answer the phone if the calls double. If any of those comes back wrong, you hear it during that call, not after a payment clears and week six arrives.

If it lines up, the terms go in writing before you commit: the search terms, the points we measure from, the area under exclusivity, and what happens in week twelve if we miss.

Weeks One to Three: The Unglamorous Part

The first month is mostly correction and none of it feels exciting. Nearly every listing we open has something filed wrong that has been capping it for years: a tree service sitting under landscaper, or a service area drawn as a hundred mile circle, which tells Google the business is not really anywhere in particular.

We fix that before building on top of it, because new signals stacked on a broken foundation do not hold. Every change shows up in the Monday note, so nothing happens to your listing that you did not read about first.

• ▸Primary and secondary categories rechecked against what the current top three in your zips are filed under
• ▸Service list rewritten around the jobs you want more of, with the work you no longer take removed
• ▸Service area redrawn to where your trucks actually go, which is almost never a clean circle
• ▸Name, address and phone corrected everywhere it is wrong, since a stale suite number starts a Nevada suspension review
• ▸Duplicate listings from old owners, old addresses or old brand names tracked down and merged

Weeks Four to Nine: Giving Google Reasons

Once the profile is clean we add what actually moves a position: corroboration. Google hands out three seats partly by checking whether the rest of the web agrees with what your listing claims about itself.

This is also where we pick your fights. We take the zips where you have a real chance and the job value pays for the work, usually three or four, then widen once those hold. Chasing Henderson from a northwest address in week five is how a budget disappears with nothing to show for it.

• ▸Pages built for the submarkets worth winning, written with details only somebody who works there would know
• ▸A standing trigger on your job-complete step, so the review ask stops depending on anybody remembering it
• ▸Fresh photography carrying this month's dates, shot on your jobs rather than pulled from a library
• ▸Posts and profile answers covering what customers ask right before they pick up the phone
• ▸Citations and links from Clark County sources worth having, not directory filler

The Three to Five Hours We Need From You

Owners always want the real number, so here it is. Across the full twelve weeks we need about three to five hours of your time, and most of it lands in the first two weeks.

• ▸One kickoff call, about forty five minutes, covering which jobs make you money and which you would rather stop taking
• ▸Manager access to your Google Business Profile and a way to publish pages on your site, with ownership staying yours
• ▸A photo dump straight off your phone, unfiltered, whatever you already have
• ▸A list of customers from the last ninety days who would say something good if asked
• ▸About an hour of approvals scattered through the middle weeks, usually by text

What Lands in Your Inbox Every Monday

Every Monday you get a short note, not a forty page PDF nobody opens. It carries where your position sat at the last reading, what we did in the previous seven days, what comes next, and anything we need from you.

The readings come from the same points we agreed to at kickoff, every week, same terms and same method. That is what keeps week one and week twelve comparable. When a number moves the wrong way we say so, and what we think caused it. You also have (702) 291-9580.

One thing is on no checklist and still decides the outcome: somebody has to answer the phone. Ranking a business that sends callers to voicemail on a Thursday afternoon hands the next company in the block a free lead. If your intake is thin, say so early and we will plan around it.

Week Twelve, and the Part After It

At week twelve we take the reading and set it against the terms written down before you paid for any outcome. Either you hold a top three seat for the agreed searches in the agreed area or you do not. Nothing to argue about: the method was fixed in advance and every weekly reading is already in your inbox.

If it is a hit, the work changes shape, because holding a position here is its own job. Ownership turns over fast in this valley, and every new tract that fills in past Blue Diamond or out beyond Skye Canyon rewrites who counts as nearest.

If it is a miss, you do not pay for the outcome we did not deliver, and you are not locked into anything else. We are at 981 Baronet Dr Suite 500a if you would rather have this conversation in a room.